Emergency Communications

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The following procedures will guide the College in promptly sharing information with all Brookdale constituents during an emergency.

This plan will be executed by the office of Communication and Public Relations. 

An emergency is an event that threatens the safety of the campus community and may require an immediate and rapid response from police, fire or emergency medical personnel. A risk is an event that has the potential to become an emergency. A risk may not necessarily result in an emergency situation, but must be managed and mitigated to acceptable levels.

In the event of an emergency or risk, our guiding principle will be to communicate facts as quickly as possible, through multiple channels, updating information regularly as circumstances change, to ensure the safety of the Brookdale community. In an effort to provide emergency notifications in a timely manner, initial messages may be incomplete because some information may not be available. Information about risks to the health and safety of the Brookdale community will be communicated as needed.

The College’s goal is to be open, accountable and accessible to all audiences, while being mindful of legal and privacy concerns.

Emergency Notification Procedure

In the event of an emergency, information will be communicated using the notification channels listed below.  

Whenever possible, the College will communicate during each stage of an emergency situation: pre-emergency, at the onset, during and post-emergency.

At this stage of an emergency, limited information may be available. During the pre-emergency stage, College officials meet to determine how to handle a pending emergency. As appropriate, information will be provided to the Brookdale community.

At the onset and during an emergency
The College will communicate actions that should be taken immediately and indicate whether the situation requires individuals to evacuate, take shelter or secure their location (lock down). Updates will be provided during an emergency whenever possible through the appropriate notification channels.

When the emergency is over a final update will be sent to inform the campus of how the incident was resolved. Grief counseling, support groups, safety seminars or other services may be made available, depending upon the nature of the emergency. The Brookdale community will be notified of available services. 

Notification Channels

Several notification systems are utilized to communicate during an emergency. The system used will largely depend upon the nature and location of the situation.

Rave Text Alert System

Emergency alert messages will be sent to the mobile devices of Brookdale community members who register for emergency notifications. Sign up here: GetRave.

Avaya Phone System

All Brookdale telephones are equipped with an intercom system that can broadcast messages using a recorded voice or a text-to-speech feature. Emergency announcements will be sent through this system, when appropriate.

Employee Voicemail

A recorded message will be sent to all Brookdale telephone extensions at the onset and conclusion of emergency situations.

Recorded Message on the College’s Main Number

When the College is closed due to an emergency, a message will be recorded on (732) 224-2345 for all incoming calls. If the phone system is down, the main number will be redirected to a voice recording on an independent, message-only line.


Written broadcast messages will be sent to all Brookdale employee and student email accounts to provide available details at each stage of an emergency situation.

Entrance Signs

When a decision has been made to close the College due to a risk or emergency situation, the LED signs at the Newman Springs Road and Phalanx Road entrances will display “COLLEGE CLOSED” along with a brief description of the reason for closure when appropriate. Brevity is required because the signs are limited to three lines with 19 characters per line.

Code Red Broadcast

The Code Red System sends a recorded voice message to the primary number provided in Colleague of all registered students and employees. The Command Center determines if an emergency warrants a Code Red telephone call.


A highly-visible emergency announcement will be posted at the top of the home page of Brookdale’s website that will click-through to a page containing more detailed information. 

Local Media

All key media outlets (radio, television, online, and print) will be kept abreast of all phases of a campus emergency through the office of College Relations. Any media inquiries should be directed to the Director of Communications and Public Relations at 732-224-2967 or

Radio and Television outlets contacted for weather-related emergency closings

TV New 12 NJ
WCBS – TV Channel 2

Social Media

Depending upon the circumstances, Facebook and Twitter will be used to provide information about emergency situations and to answer questions from users. 


Brookdale’s radio station will transmit information over the airwaves and post updates to their website.