MyBrookdale

Marketing & Fashion Merchandising

Start your career in marketing! You’ll obtain the skills to go straight to work in sales, as a research analyst, or in retail buying, merchandise distribution, purchasing and advertising. You may also use these courses to transfer to a 4-year program.

    You will be able to:

  • Analyze marketing mix variables and environments
  • Recognize problems and design research projects aimed at solution
  • Develop promotional strategy within its social, ethical, and regulatory confines
  • Evaluate the merchandising practices of differing retail establishments, analyze both layout and display strategies
  • Design presentation applying accepted sales strategies
  • Differentiate and analyze marketing strategies, appraising the success or failure of such strategies, and articulate conclusion

Start your career in the fashion industry!  Prepare for transfer to a baccalaureate degree, or start your sales, management, or buying career in the wholesale or retail fashion industry, through this combination of fashion studies, business, and general education courses.

    You will be able to:

  • Demonstrate a working knowledge of the fashion industry from concept to consumer
  • Apply computation skills pertinent to the fashion and retailing industries
  • Apply appropriate visual merchandising and advertising techniques
  • Demonstrate both customer service and management techniques, which apply to the fashion industry
  • Demonstrate an understanding of the interrelationships between the consumer and the primary, secondary, retailing and auxiliary segments of the fashion industry