Seminars:

 A Business Plan

 Instructor: William Nunnally, Director, Small Business Development Center

 Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts; market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what should be included, which language to use and what information to present and in what format your plans are clearly convincing

  


 

 Business Start-Up Workshop

 Instructor: William Nunnally, Director, Small Business Development Center

If you are an entrepreneur who is planning to start or has recently started a small business, this course is for you! Examine the legal forms of ownership, how to register the business, setting up bookkeeping records, taxation and understanding financial statements, money needs, payroll, insurance and licensing.

 


Financing A Small Business

Instructor: William Nunnally, Director, Small Business Development Center

Interested in starting a business or expanding and existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure  financing and services provided by the Small Business Development Center.

 


 Marketing Strategies For Small Businesses

 Instructor: Robert Mika, Consultant, Small Business Development Center

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.  
Course is 15 hours.   (5 sessions - 3 hours each)

 


 Record Keeping For Small Businesses

Instructor: Myles Lambert, Consultant, Small Business Development Center

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions. Course is 6 hours. (2 sessions – 3 hours each)

 


Credit Management 

Nancy J. Culp, Assistant Vice President - Lending
First Financial Federal Credit Union 

This workshop is designed to help you understand how to manage your credit more effectively and repair problems that could undermine your credit rating. This workshop covers how credit ratings are established, how to interpret your credit report, how to fix the most common credit report problems, how to develop a relationship with potential lenders, and more.

 


Insurance Basics For Small Businesses

Eileen M. Shrem, RHU, LUTCF, CLTC

This workshop will provide an overview of the types of insurance coverage small businesses should consider. Included are Liability, Property, Auto, Workers’ Compensation, Homebased Businesses, Health and other special needs coverage.

 

 Buying A Franchise

Larry H. Wertheim, Counselor at Law
Himelman, Wertheim & Geller, LLC

   
 This workshop will provide an overview of the considerations involved in purchasing a franchise. Included are: What is a Franchise, Laws relating to Franchising, Personal Considerations and Analyzing the Offering Circular.
   

 



 

Brookdale, The County College of Monmouth

765 Newman Springs Road, Lincroft, NJ 07738-1543
An equal opportunity/affirmative action institution