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Working with Brookdale's Design & Production Department

 

The Brookdale Brand

Design and Production is tasked with providing you with the communications you need while maintaining the College’s brand. The College competes for attention not only with other academic institutions, but also in a marketplace cluttered with competing messages from other organizations, products and businesses. To reach our students, supporters and friends, we must stake our claim for attention with a memorable, distinctive and consistent identity.

By simple definition, a brand identity is the sum total of all perceived information about an organization, product or service, communicated through its name and related identifiers. Every type of communication, from all sources, combines to help build an institution’s brand identity in the minds of our target markets’ members. To achieve a consistent identity for Brookdale, guidelines have been developed for communicating our brand. These standards will unify the way we communicate the essence of the college and the strength of our offerings in the competitive academic marketplace.

 

Who We Are

Brookdale’s Design & Production department creates publications and promotional items for the College. We work on Apple iMac computers, and produce over 600 jobs each year. These range from small quantities of simple one-color flyers to large runs of expensive, 4-color publications. We have a staff of 3 full-time graphic designers. The Print Shop supports much of our printing needs, and we utilize outside printers when necessary.

 

What We Can Do For You

We can design any kind of printed material, including flyers, programs, invitations, booklets, catalogs, posters, forms, etc. We can also help you with banners, T-shirts or specialty items. Our goal is to get you what you need, on time, and within appropriate financial and graphic constraints.