Client and Designer Expectations
As a Client:
- You need to research your information and provide us with accurate copy. If there are “holes” in your information, you must research the answers. Please do not refer us to websites or other sources – the acquisition of copy and images is your responsibility. The more complete your copy, the quicker you will have your print matter.
- Please let us know if you have ideas about how you would like your finished piece to look. Do you have a specific color palette in mind? Do you imagine a particular type of image?
- Put yourselves in your audience’s shoes: while an edgy color might not be your cup of tea, it might be perfect for the audience you are trying to attract or the event you are publicizing. Keep an open mind.
- Please be sure to include any pictures and logos that need to appear. Please make sure that they are high-resolution images (300 dpi or better). We accept all common file formats, but give us a call if you have any questions.
- Once the job is at the printer and any necessary proofing has been accomplished, we consider that your job is finished with us. We will send you an email with the NowDocs tracking number (used by the Print Shop) so that you can check on your work if necessary. If your piece is mailing, it's your responsibility to get your mailing list to William Manning at the Mail Center (email@example.com or 732-224-2293).
As a D&P Designer:
- Please remember that College Relations and Design and Production are responsible for implementing the Brookdale brand and that may come into consideration.
- We will make suggestions about paper and ink combinations that will enhance your publications.
- We have access to stock photo and image sources if you cannot provide your own images. One caveat - our sources are not unlimited, but we will do the best that we can to find the right image for your job.
- We can arrange with a photographer to get photos taken if needed.
- We will show you a proof, usually by an Adobe PDF file via e-mail, that will enable you to see what the finished piece will look like.
- We will collect and send your job to the printer.
- We will archive your publications on file in case you need more copies, or to update the info at a later date.
- Something to consider: The things that make up a successful publication are many times subjective ones. Let us guide you in these choices. We have been doing this for a long time and do know good solutions.
Notes on copy preparation:
Preparation of copy is the client's responsibility. We can accept information on a disc or via email in Microsoft Word, or it can be sent in the body of an email.
- Please remember to spellcheck your copy. Pay special attention to surnames that, while they are familiar to you, are brand-new to us.
- Please do not type in all capital letters or type in boldface. If you want something emphasized, please note that.
- Put 1 space only after the end of a sentence.
- Be consistent in the manner you treat repetitive items like time of day, abbreviations, days and dates.
- Do not use tabs.
- Use a hard return at the end of paragraphs ONLY, not at the end of each sentence.
- If your writing needs tuning up, allow us to assist you with improving your copy.
- Research is your responsibility. Remember, you know your subject better than we do. Don’t ask us to extrapolate from a long document. Decisions about order of importance, what copy must stay and which is optional must be your determination.
- Proofreading of copy is YOUR responsibility.