MyBrookdale

Marketing


Start your career in marketing! You’ll obtain the skills to go straight to work in sales, as a research analyst, or in retail buying, merchandise distribution, purchasing and advertising. You may also use these courses to transfer to a 4-year program.

    You will be able to:

  • Analyze marketing mix variables and environments
  • Recognize problems and design research projects aimed at solution
  • Develop promotional strategy within its social, ethical, and regulatory confines
  • Evaluate the merchandising practices of differing retail establishments, analyze both layout and display strategies
  • Design presentation applying accepted sales strategies
  • Differentiate and analyze marketing strategies, appraising the success or failure of such strategies, and articulate conclusion