MyBrookdale

Getting Down to Business Lecture Series

Don’t miss this broad exploration of the many dimensions of today’s business world.


Great things in business are never done by one person. They are done by a team of people.

– Steve Jobs

Fashion Forward Footprint – Feb 4

AnnMarie Hughes, Assistant Professor Brookdale Co-Department Chair-Fashion Merchandising and Marketing

What’s in your closet and what does it mean to the planet? Take a journey behind the exciting fashion industry to discover the environmental impact. Learn about innovative technologies and inspiring trends that are altering the creative face of the fashion. Imagine fashions created from recycled materials. No need to imagine. The future of fashion may be right in your hand – holding a
water bottle!


Where The Truth Lies: Advertising From The Inside Out – Feb 11

Carol Cofone, brand strategist, communications planner and copywriter

Carol learned her craft at DMB&B and Ogilvy & Mather. She currently consults for Studiographica, a digital agency

Were you a fan of Madmen? Find out how Freddy Rumsen’s Accutron pitch, which opened the first episode of Season 7, did – and ultimately didn’t – work in a real-world pitch. We’ll compare it with the development of an actual campaign, Dove’s “Campaign for Real Beauty.” Advertising Age called it the best campaign of the 21st century. These two case histories will be explored, with all their highs and lows, by an insider who worked on both projects. We’ll discuss what it takes to make a good ad and wrap up with a discussion of the Superbowl Ads: the good ones, the bad ones, and how each one made you think and feel.


Everything You Wanted To Know About The Stock Market But Were Afraid to Ask – Feb 18

Bob Cutrupi, portfolio manager, the Cutrupi Group Raymond James

Baffled by stock market news? CNBC leave your head spinning? Join us to gain an overview understanding of investment vehicles and market fundamentals. We’ll discuss and define a variety of investment products and basic terminology. Find out if you are a Bull or a Bear!


Necessary Evils: Estate Planning Essentials – Feb 25

Dana A. Bennett, Esq., Bennett & Wyatt LLC, Red Bank

Learn about the basic estate planning documents necessary to protect yourself, your loved ones and your assets in the event of your death or incapacity. Includes an interactive discussion about wills, powers of attorney, health care directives and trusts. Find out about the impact of jointly held assets and assets with designated beneficiaries on your estate plan. We’ll also delve into basic estate and inheritance tax laws and some income tax issues to bear in mind. Real life examples of common estate planning situations such as children with special needs, second marriages and keeping assets in the bloodline will be discussed.

Tues, Feb 4-25, 11:45 am-1:15 pm
Fee and Code: $69, XHUMN 273


 

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