Lincroft, NJ (January 17, 2014)— As college students register for the spring term, Brookdale Community College is seeing  increased interest in classes in an academic area that didn’t exist a few years ago: social media.  Enrollment figures prior to the start of the spring semester showed a jump in students signing up to learn how to identify an audience, develop a compelling message, manage a brand, measure effectiveness and avoid common social network pitfalls.

Enrollment in English 129, Writing in the Digital Age, had 33 perce nt more students registered over last fall. Registration for Marketing 115, Social Media Marketing, was up 44 percent. English 170, Introduction to Social Media, had 8 percent more students enrolled.

While college officials attribute some of this to the typical slow start up in new programs and courses, they also point to parallels in the demand for employers seeking applicants with social media skills In a recent analysis of the resume skills most likely to result in finding a job, Linkedin reported that social media skills ranked first.

“People recognize the importance of these skills when getting a job and they are taking advantage of these courses to keep up and enhance their resume,” said Assistant Professor Dara Evans, who teaches Introduction to Social Media. Professor Evans noted that some students taking her social media class have come from far outside the Monmouth County area (all three social media classes are online).

“I had students in NC and Florida because this is one of the first available courses,” she said.

It’s not just seasoned workers who benefit from social media knowledge.

“Using social media in the workplace is much more than tweeting or instagraming a photo,” said Christine Busacca, social media administrator for Brookdale. “Social media is an extension of an organization and brand and enhances customer service and loyalty, while providing real-time updates and information. As marketing, advertising and public relations efforts continue to become more social, seasoned and young professionals alike will be expected to not only use social media, but successfully implement a strategic plan to gain, maintain and engage customers or stakeholders.”

The fact that social media studies has become a needed academic skill is further evidenced by Professor Evans, who found that some Brookdale students to be taking classes to beef up their transfer applications to a four-year school.

Brookdale introduced an academic credit certificate of achievement in social media last semester. Students earn the certificate by taking all three social media classes. Classes for the spring term begin Wednesday, January 22. This semester, all three courses are offered simultaneously for the first time. Registration will continue through Tuesday, January 21.  Late registration is January 22 through January 28. Information on the social media courses and the social media academic certificate is available by clicking here or by calling 732-224-1857.


 About Brookdale Community College

An open access institution, Brookdale is committed to student success in a socially diverse environment. As the number one associate degree granting college in New Jersey, Brookdale provides students with opportunities to advance academically, pursue a career and enhance their professional skills. With six convenient locations throughout Monmouth County and access to bachelor’s and master’s degrees through the NJ Coastal Communiversity, Brookdale is committed to student success and development. Success starts at Brookdale.