Writing is changing. While traditional print content will always exist, college materials should be developed with an understanding of how reading habits, content, and media choices have changed. Our audiences are increasingly utilizing e-mail, the Internet, social networking sites (e.g. Facebook, LinkedIn), IM (instant messaging), list servers, bulletin boards, LAN/WAN tools, and other electronic tools and mediums as their media outlets of choice.


E-Mail

All e-mail should be composed as if it is an official correspondence from the college, regardless of your audience.

The word “e-mail” should be hyphenated with a lower case “e.”

The proper style for e-mail addresses should be all lowercase.

collegerelations@brookdalecc.edu

Use the “e-” in all references and do not capitalize (unless the word begins a sentence or is part of a design heading hierarchy).

Messages should include a ‘signature block’ including name, title, e-mail address, and telephone number.

Be conscious about the usage of the “Reply All” function when responding to an e-mail, as it is rare that all recipients need to be included in your reply.