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X-WR-CALDESC:Events for Brookdale Community College
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DTSTART;TZID=America/New_York:20260918T100000
DTEND;TZID=America/New_York:20260918T123000
DTSTAMP:20260904T164625Z
CREATED:20260904T164625Z
LAST-MODIFIED:20260904T164625Z
UID:10002834-1789725600-1789734600@www.brookdalecc.edu
SUMMARY:Start Your Own Import or Export Business: Turn Global Opportunities into a Business Series - Part 1
DESCRIPTION:Business Series – Part 1 \nExplore international business opportunities and learn how to turn global markets into a profitable business. \nThis workshop provides a practical introduction to the essential steps involved in starting and growing an import/export business. \nWhat You’ll Learn \n\nIdentify products with import or export potential and evaluate whether there is a viable market for them.\nResearch and evaluate international business partners\, including overseas suppliers\, manufacturers\, buyers\, distributors\, and agents.\nStart small and test your market before making significant investments\, while building your international business step by step\nAvoid common mistakes that can cost new importers and exporters time\, money\, and business opportunities.\nUnderstand the basics of international shipping logistics\, including freight forwarders\, customs clearance\, documentation\, and transportation.\nLearn how Harmonized System (HS) codes work and why they are important for identifying and classifying products.\nUnderstand Incoterms® and how they determine responsibilities for transportation\, insurance\, costs\, duties\, and risk between buyers and sellers.\n\nWho Should Attend? \nThis workshop is ideal for aspiring entrepreneurs\, small business owners\, manufacturers\, retailers\, and entrepreneurs interested in expanding into international markets – whether you are considering importing products\, exporting your products\, or exploring both opportunities. \nPart 1 of the Business Series will give you the foundational knowledge and practical tools needed to evaluate international opportunities and take the first steps toward building an import/export business. \nJoin us and discover how to turn global opportunities into a business! \nRegister Now
URL:https://www.brookdalecc.edu/event/start-your-own-import-or-export-business-turn-global-opportunities-into-a-business-series-part-1/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T160000
DTEND;TZID=America/New_York:20260917T180000
DTSTAMP:20260904T185210Z
CREATED:20260904T163428Z
LAST-MODIFIED:20260904T185210Z
UID:10002833-1789660800-1789668000@www.brookdalecc.edu
SUMMARY:NJSBDC Financial Mastery Series - Part 2
DESCRIPTION:Turn your financial knowledge into strategies that strengthen profitability\, support growth\, and prepare your business for capital access. \nThis no-cost training builds on the financial fundamentals covered in Part 1 and focuses on applying financial information to make smarter business decisions and improve overall business performance. \nParticipants will gain practical tools and strategies to increase profitability\, strengthen cash flow management\, prepare for funding opportunities\, and position their businesses for sustainable growth and capital access. \nWhether you’re growing your business or preparing to seek financing\, Part 2 will help you use your financial information with greater confidence and turn your numbers into a strategic tool for success \n*Seating is limited\, and ticket registration is required to attend. \nRegister Now
URL:https://www.brookdalecc.edu/event/njsbdc-financial-mastery-series-part-2/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260916T160000
DTEND;TZID=America/New_York:20260916T180000
DTSTAMP:20260904T162850Z
CREATED:20260904T162850Z
LAST-MODIFIED:20260904T162850Z
UID:10002832-1789574400-1789581600@www.brookdalecc.edu
SUMMARY:NJSBDC Financial Mastery Series-Part 1
DESCRIPTION:Take control of your business finances and position your company for sustainable growth. \n**This no-cost two-sessions training series is designed for entrepreneurs and small business owners who want to understand financial statements better\, improve cash flow management\, increase profitability\, and prepare for funding opportunities. \nParticipants will gain practical tools and strategies to make informed financial decisions\, strengthen business performance\, and build a business that is ready for growth and capital access. \nWhether you’re launching\, growing\, or preparing to seek financing\, this series will help you move from managing your business by instinct to leading with confidence and financial clarity. \nWho Should Attend: Small business owners\, entrepreneurs\, and business leaders seeking greater financial confidence and growth. \n2 Sessions: \nWednesday\, September 16\, 2026\, 4:00 p.m. – 6:00 p.m. \nThursday\, September 17\, 2026\, 4:00 p.m. – 6:00 p.m. \n*Seating is limited\, and ticket registration is required to attend \nRegister Now
URL:https://www.brookdalecc.edu/event/njsbdc-financial-mastery-series-part-1/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260908T130000
DTEND;TZID=America/New_York:20260908T140000
DTSTAMP:20260904T185022Z
CREATED:20260904T155618Z
LAST-MODIFIED:20260904T185022Z
UID:10002831-1788872400-1788876000@www.brookdalecc.edu
SUMMARY:5 AI Marketing Shifts Happening Right Now\, and What To Do About Each
DESCRIPTION:Instructor: Lisa Kanda\, CEO & President\, Elkay Advisors\, LLC \nAI marketing gives you whiplash. What mattered yesterday shifts again today\, faster than social media ever moved. Chasing every change will burn you out. \nThis session cuts through the noise and covers five shifts that actually matter to your small business\, with a clear next step for each one\, so you leave knowing what to do next. \nRegister Now
URL:https://www.brookdalecc.edu/event/5-ai-marketing-shifts-happening-right-now-and-what-to-do-about-each/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260905T090000
DTEND;TZID=America/New_York:20260905T140000
DTSTAMP:20260109T181646Z
CREATED:20260109T181646Z
LAST-MODIFIED:20260109T181646Z
UID:10002025-1788598800-1788616800@www.brookdalecc.edu
SUMMARY:Marketing Strategies for Small Business
DESCRIPTION:This 15-hour comprehensive overview cover the complete marketing functions of a business. Learn about the marketing process\, essentials of effective marketing\, and the marketing mix as well as the essential elements of target marketing\, marketing segmentation\, types of competition\, databases\, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising\, promotions\, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies. \nInstructor: Paul Rinaldi \n3 Sessions – 5 hours each \n\nSaturday\, September 5\, 2026\, 9:00 a.m. – 2:00 p.m.\nSaturday\, September 12\, 2026\, 9:00 a.m. – 2:00 p.m.\nSaturday\, September 19\, 2026\, 9:00 a.m. – 2:00 p.m.\n\nFee: $275 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732) 842-8685 \nRegister Online
URL:https://www.brookdalecc.edu/event/marketing-strategies-for-small-business-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260822T090000
DTEND;TZID=America/New_York:20260822T153000
DTSTAMP:20260109T181335Z
CREATED:20260109T181335Z
LAST-MODIFIED:20260109T181335Z
UID:10002024-1787389200-1787412600@www.brookdalecc.edu
SUMMARY:Recordkeeping for Small Business
DESCRIPTION:This workshop is ideal for business owners wanting to perform basic record keeping\, and understanding of financial statements. \nIncluding their development\, their use\, and effective methods of analysis. With hands-on instruction in business and accounting software programs\, participants will learn the general accounting cycle and how it reflects business transactions. \nInstructor: Mary Edelman \nNote: This workshop is part of the Entrepreneur Certificate Program \nFee: $111 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732) 842-8685 \nRegister Online
URL:https://www.brookdalecc.edu/event/recordkeeping-for-small-business-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260815T090000
DTEND;TZID=America/New_York:20260815T120000
DTSTAMP:20260109T181048Z
CREATED:20260109T181048Z
LAST-MODIFIED:20260109T181048Z
UID:10002023-1786784400-1786795200@www.brookdalecc.edu
SUMMARY:Financing a Small Business
DESCRIPTION:Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs\, SBA loans\, venture capital\, working with local banks\, use of a business plan to secure financing\, services provided by the Small Business Development Center. \nInstructor: Dr. Jackeline Mejias-Fuertes \nNote: This workshop is part of the Entrepreneur Certificate Program. \nFee: $65 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732) 842-8685 \nRegister Online
URL:https://www.brookdalecc.edu/event/financing-a-small-business-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260801T090000
DTEND;TZID=America/New_York:20260801T123000
DTSTAMP:20260109T180809Z
CREATED:20260109T180809Z
LAST-MODIFIED:20260109T180809Z
UID:10002022-1785574800-1785587400@www.brookdalecc.edu
SUMMARY:A Business Plan
DESCRIPTION:Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts\, market identification\, resources\, personnel\, cash flow\, and income projections. Learn how your finished plan should look\, what’s to be included\, which language to use and what information to present and in what format your plans are clearly convincing. \nInstructor: Paul Rinaldi \nFee: $75 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732)842-8685 \nRegister Online
URL:https://www.brookdalecc.edu/event/a-business-plan-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260718T090000
DTEND;TZID=America/New_York:20260718T153000
DTSTAMP:20260109T175503Z
CREATED:20260109T175503Z
LAST-MODIFIED:20260109T175503Z
UID:10002020-1784365200-1784388600@www.brookdalecc.edu
SUMMARY:Business Start Up
DESCRIPTION:If you are a New Jersey entrepreneur who is planning to start or has recently started a small business\, this course is for you! Become more knowledgeable about the different typers of business entities available along with their legal/tax implications. Learn how to register a business\, examine setting up bookkeeping records\, taxation\, and understanding financial statements\, money needs\, payroll\, insurance\, and licensing. Do you have pressing start-up questions? Get answers at this workshop\, register today! \nInstructor: Dr. Jackeline Mejias-Fuertes \nFee: $115 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732) 842-8685 \nRegister Online
URL:https://www.brookdalecc.edu/event/business-start-up-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260718T090000
DTEND;TZID=America/New_York:20260718T140000
DTSTAMP:20260109T180601Z
CREATED:20260109T180601Z
LAST-MODIFIED:20260109T180601Z
UID:10002021-1784365200-1784383200@www.brookdalecc.edu
SUMMARY:Entrepreneur Certificate Program (Cohort #3)
DESCRIPTION:(5 Courses Required) \nStarting a new business or growing an existing one is a demanding and tough job. The real secret to success is an eagerness to learn and having access to knowledge\, experience and expertise of others. \nThe New Jersey Council of County Colleges and the New Jersey Small Business Development Centers (NJSBDC) developed the Entrepreneur Certificate Program (ECP). This 33 1/2 hour program gives entrepreneurs and existing small business owners an opportunity to learn how to successfully start and expand business operations. \nThe ECP allows small business owners the flexibility to complete the curriculum at their own pace\, on a course-by-course basis. The courses and workshops offered will familiarize entrepreneurs and small business owners with business plans\, legal issues\, marketing strategies\, financial statements\, small business taxes and small business record-keeping systems. Take one course to improve your knowledge and enhance your skills\, or take all courses and receive an Entrepreneur Certificate. \nIndividuals who successfully complete this program**will receive an official certificate issued by Brookdale Community College or Ocean County College and the NJSBDC Network. \nSchedule Workshops (July – September\, 2026) \nDate and Time: \n\nBusiness Start-up (July 18\, 2026 – 9:00 a.m. – 3:30 p.m.)\nBusiness Plan (August 1\, 2026 – 9:00 a.m. – 12:30 p.m.)\nFinancing a Small Business (August 15\, 2026 – 9:00 a.m. – 12:00 p.m.)\nRecord Keeping (August 22\, 2026 – 9:00 a.m. – 3:30 p.m.)\nMarketing Strategies for Small Business (September 5\, 12 & 19\, 2026 – 9:00 a.m. – 2:00 p.m.)\n\nBundle Fee: $590 \nRegister now to reserve your spot. To process your payment and finalize your registration\, please call (732) 842-8685. \nRegister Online
URL:https://www.brookdalecc.edu/event/entrepreneur-certificate-program-cohort-3/
LOCATION:Online
CATEGORIES:College-Wide Interest,Community Interest
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