This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to […]

(5 Courses Required) Starting a new business or growing an existing one is a demanding and tough job. The real secret to success is an eagerness to learn and having access to knowledge, experience and expertise of others. The New Jersey Council of County Colleges and the New Jersey Small Business Development Centers (NJSBDC) developed […]

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different typers of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial […]

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what's to be included, which language to use and what information to present and in what format your plans are […]

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center. Instructor: Dr. Jackeline Mejias-Fuertes Note: […]

This workshop is ideal for business owners wanting to perform basic record keeping, and understanding of financial statements. Including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions. Instructor: Mary Edelman Note: This […]