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Marketing

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Media Production For Business

Brandon Ascari, MFA

Whether you own your own business or just want to get a leg up on the competition in your job search, this 15-hour course could be the best gift you’ll give yourself all year. Tech-challenged? Have no fear: While practicing techniques from recording to sound mixing to lighting, you’ll be building the confidence to create and sell your brand to the world! 6 sessions/15 hours.

Mon, Sep 14-Oct 12, 6-9 pm, Online live instruction
Fee and Code: $469, XBUSS 100


Video Editing

Brandon Ascari, MFA

Our hands-on course gives you a strong foundation in Adobe Premiere Pro, the desktop tool favored by professional video editors. As you work on assigned projects in class and on your own, you’ll learn techniques from the cut tool to keyframing that will allow you to turn raw footage into an amazing product, and not just for yourself. As the market for video content in marketing grows, more and more amateurs are going pro or turning their skills into a profitable sideline by selling their services. 6 sessions/15 hours.

Wed, Sep 16-Oct 14, 6-9 pm, online live instruction
Fee and Code: $469, XBUSS 104 (plus optional software)


Advertising & Outreach Specialist

It’s not all DIY in today’s digital marketing arena; most companies, even the smallest, employ some form of professional advertising, print as well as digital, to boost product awareness. By teaching you to use pro tricks such as market research, consumer motive analysis, and project management to create advertising that works, our class ensures you’ll get the message across!

Online self-paced
Fee: $1,295

Visit https://careertraining.ed2go.com/brookdalecc/training-programs/advertising-outreach-specialist for more info and to register.


Achieving Top Search Engine Positions

Studies show more than half of a website’s traffic and 40 percent of its revenue comes from search engines, and that users rarely read beyond the first five results. The best way to increase a website’s traffic is to improve its search engine ranking by understanding the art and science of search engine optimization (SEO). Why wait? Discover, in this self-paced program, the step-by-step strategies that can boost your site’s visibility and profits starting today?

Online self-paced
Fee: $115

Visit https://www.ed2go.com/brookdalecc/online-courses/achieving-top-search-engine-positions for more info and to register.


Digital Marketing Suite

Sure, you know building an online identity is crucial today to selling your product or service. And in our practical, hands-on course, you’ll discover the proven methods, from email marketing to search engine optimization (SEO), of strengthening your Web presence and keeping visitors coming back for more—and more!

Online self-paced
Fee: $299

Visit https://www.ed2go.com/brookdalecc/online-courses/digital-marketing-courses for more info and to register.


Digital Marketing Strategist

With more shopping than ever done online, it’s no wonder digital marketing is one of today’s hottest job categories. Like to get in on the action? In our comprehensive program, you’ll learn, step by step, to take advantage of tools from direct marketing to Google AdWords, to integrate digital, social, and content marketing verticals to build a complete successful campaign and in the bargain, set yourself up for career success. 400 hours.

Online self-paced
Fee: $3,595 
Visit https://careertraining.ed2go.com/brookdalecc/training-programs/digital-marketing-strategist for more info and to register.


OMCP® Social and Mobile Marketing Professional (Voucher Included)

Our OMCP® (Online Marketing Certified Professional) program, which allows you to interact with faculty and other students in live online forums, focuses on one popular option: social media and mobile marketing. As you discover the various media outlets available to you, when to use each, and the overall best ways to reach people on the move, you’ll also be preparing to sit for the OMCP® exam. And yes, certification could well be worth your while. 190 hours.

Online self-paced
Fee: $1,995

Visit https://careertraining.ed2go.com/brookdalecc/training-programs/omcp-social-mobile-marketing-voucher for more info and to register.


Managing Social Media Platforms Certificate

Finally! Get a handle in Twitter, LinkedIn and Facebook and their distinct uses, as well as practical tips for seamlessly integrating each into your communications and/or marketing strategy. Highly recommended for entrepreneurs, job hunters, and anyone else seeking to boost their social media smarts.

Online self-paced
Fee: $495. Visit:  http://www.yougotclass.org/certificate/index.cfm/Brookdalecc/Social-Media-for-Business-Certificate for more information and to register.


Digital Marketing Certificate

Get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts, and can provide the latest most advanced information and answer your toughest questions.

Online self-paced
Certificate $495. Classes start monthly.  Register at www.yougotclass.org/brookdalecc


Instagram for Business

With over 100 billion monthly active users worldwide, Instagram is a marketing dynamo, and in this enlightening program, you’ll learn to harness its energy to build your brand. Master techniques from finding the best hashtags to making and keeping followers happy to maximizing your mileage with minimal input in this course that’ll put you on the fast track for success!

Online self-paced
Fee: $195. Visit: http://www.yougotclass.org/course/index.cfm/Brookdalecc/Instagram-for-Business for more information and to register.


Social Media For Business Certificate

Get in on this exciting and growing way to communicate, market, and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks, how these specific social networks work, and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, and take back a plan to integrate social networks into your communications and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

Online self-paced
Certificate $495. Classes start monthly. Register at www.yougotclass.org/brookdalecc


If you have any questions, please contact Susan Pagano 732-224-2685 spagano@brookdalecc.edu


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