Lola Michelin founded the Northwest School of Animal Massage in 2001 following years of successful practice in massage for horses, dogs and people. She has over 20 years experience in the veterinarian and zoological fields. She speaks and writes regularly on the topic of animal massage and is active in promoting standards of practice for the industry at large.

She developed and currently instructs the large animal, small animal, and exotic species training programs at NWSAM. She has been featured in numerous magazines and has appeared on television and radio as an advocate for animal therapies.