Marketing

Start your career in marketing! You’ll obtain the skills to go straight to work in sales, as a research analyst, or in retail buying, merchandise distribution, purchasing and advertising. You may also use these courses to transfer to a 4-year program.

You will be able to:
• Analyze marketing mix variables and environments
• Recognize problems and design research projects aimed at solution
• Develop promotional strategy within its social, ethical, and regulatory confines
• Evaluate the merchandising practices of differing retail establishments, analyze both layout and display strategies
• Design presentation applying accepted sales strategies
• Differentiate and analyze marketing strategies, appraising the success or failure of such strategies, and articulate conclusion