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I. Title of Policy
Naming Rights
II. Objective of Policy
To ensure that all College buildings, facilities, grounds, equipment, awards, programs or other assets are named in a manner consistent with the vision, mission and values of the College.
The College seeks to generate private financial support through the Brookdale Community College Foundation by providing opportunities for naming rights in the form of 1) philanthropic support and 2) sponsorships. An updated Naming Rights Policy will insure that the reputation and integrity of the College are maintained and that a fair, equitable and transparent process is in place. A revised and updated Naming Rights Policy provides a framework for seizing new opportunities to generate philanthropic and sponsorship financial support through the Brookdale Community College Foundation and provide significant financial support for College programs, projects and initiatives including but not limited to scholarships, professional staff and faculty development, Brookdale Innovation Grants, and deferred maintenance.
III. Authority
New Jersey Statues: County Colleges, 18A-‐64A
IV. Policy Statement
The College Board of Trustees, the President, and the Brookdale Community College Foundation shall follow defined, transparent and consistent processes/guidelines in the naming of buildings, facilities, grounds, equipment, awards, programs or other assets. These processes/guidelines will define the scope of permissible naming areas; compatibility with the College Promotion, Advertising and Sponsorship Regulation (2.8000R); consistency with the College Acceptance of Gifts and Grants Regulation (2.000R); philanthropic donations; time-‐limited sponsorships; “de‐naming” procedures and protocols, and more.
V. Responsibility for Implementation
President and Board of Trustees
Proposed: 2/21/13
Approved: 2/21/13
Replaces previous 2.0001 Naming of Buildings (effective 2/13)