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I. Title of Policy

Naming Rights

II. Objective of Policy

To set standards to ensure that all College buildings, facilities, grounds, equipment, awards, programs or other College assets are named in a manner consistent with the vision, mission and values of the College.

III. Authority

New Jersey Statutes: County Colleges, 18A‐64A

IV. Policy Statement

The College seeks to generate private financial support through the Brookdale Community College Foundation by providing opportunities for naming rights in the form of 1) philanthropic support and 2) sponsorships. An articulated Naming Rights Policy will insure that the reputation and integrity of the College are maintained and that a fair, equitable and transparent process is in place. An articulated revised and updated Naming Rights Policy provides a framework for seizing new opportunities to generate philanthropic and sponsorship financial support through the Brookdale Community College Foundation and provide significant financial support for College programs, projects and initiatives including but not limited to scholarships, professional staff and faculty development, Brookdale Innovation Grants, and deferred maintenance.

The College Board of Trustees, the President, and the Brookdale Community College Foundation shall follow defined, transparent and consistent processes/guidelines in the naming of buildings, facilities, grounds, equipment, awards, programs or other assets. These processes/guidelines will define the scope of permissible naming areas assets and programs; compatibility with the College Promotion, Advertising and Sponsorship Regulation (2.8000R); consistency with the College Acceptance of Gifts and Grants Regulation (2.000R); philanthropic donations; time-¬‐limited sponsorships; “de‐naming” procedures and protocols, and more

V. Responsibility for Implementation

President and Board of Trustees

Proposed: 2/21/2013
Approved: 2/21/2013
Replaces previous 2.0001 Naming of Buildings (effective 2/2013)
Approved: Board of Trustees, 10/27/2020